Ask: Differentiate Chobani through a cohesive packaging redesign and integrated campaign
Insight: Consumers are prioritizing ingredient transparency more than ever
Solution: Cheers to less — This campaign celebrates Chobani's natural ingredients, inviting consumers to join on a mission towards elevated food practices
Role: Art Director, Copywriter, Creative Strategist, Graphic Designer
Packaging Redesign
Programs Used: Adobe Photoshop, Adobe Illustrator, Figma
