Ask: Reposition Snapchat to include Generation X
Insight: 72% of employees won't post because their coworkers might see it
Solution: What happens on Snap stays on Snap — This campaign spotlights Snapchat's ability to offer privacy and authenticity in a hyper-curated social world.
Role: Art Director, Creative Strategist, Copywriter
To accompany this social media campaign, Snapchat will curate a one-night only event at The LINQ Casino in Las Vegas. When users activate (or re-activate) their Snapchat account and input their date of birth as Generation X, they’ll be entered in for a chance to win a free, all-inclusive 2-day weekend trip to Las Vegas. After the sign-up period, Snapchat will randomly select 800 winners.
Programs Used: Adobe Photoshop, Adobe Express, Adobe Illustrator, Figma
