Ask: Highlight unique qualities of Golden Goose through handmade fonts
Insight: Golden Goose's craftsmanship differentiates them from competitors
Solution: Never two of the same — With Golden Goose's handmade production, every shoe is an original, reflecting the uniqueness of its wearer. To highlight their artisanal work, this campaign incorporates traditional, handcrafted headlines comprised of sneaker materials
Role: Art Director, Copywriter, Creative Strategist
Programs Used: Adobe Photoshop, Adobe Illustrator
