Ask: Differentiate True Co. from industry-leading competitors
Insight: Once made aware of the disturbing impact of synthetic gum, people will opt for more sustainable brands
Solution: The not-so-sweet truth — As the second most common form of litter, conventional chewing gum poses a detrimental threat to our environment and health. This campaign celebrates True Co.'s 100% natural gum and encourages consumers to be part of the good.
Role: Art Director, Copywriter, Creative Strategist
Programs Used: Adobe Photoshop, Adobe Stock, Adobe Illustrator, Figma
