Ask: Curate a campaign that elevates the brand by interpreting user needs/interests
Insight: Red Bull has strayed too far from being a drink-centered brand
Solution: Winter Wiiings — To re-center the brand on its drink products, this campaign builds excitement around the launch of Red Bull's Winter Edition flavor, Fuji Apple & Ginger. Using Red Bull's iconic illustration style, the flavor is brought to life through a persona, whose relatable personality is inspired by the drink's classic, crisp taste with a kick
Role: Art Director, Copywriter, Creative Strategist
Phase One
Curiosity/Anticipation
Phase Two
Reveal
"Choose Your Adventure" themed game to familiarize consumers with both the character and the flavor.
At the end of the game, participants will receive a coupon for a free Red Bull.
Phase Two
Key Experience Frames
Phase Three
Establishing Character
OOH ads placed strategically to match their environments and audiences.
This particular example is placed outside a concert venue.
Programs Used: Adobe After Effects, Adobe Illustrator, Gemini
